Frekuent: Much more than a rebranding

Welcome to the new Frekuent website, formerly known as Orain. Today, we’re excited to share our transformation and rebranding—a bold step forward in redefining the world of digital transactions for unattended environments.

An Evolution Beyond Visual Identity

The adoption of the Frekuent brand is not merely a name or logo change; it represents a strategic evolution that goes beyond visual identity. With our rebranding, we reinforce our commitment to "Turning one-time buyers into lifetime clients." We are shifting from a traditional B2B model to a B2B2C approach, where customer loyalty and recurring transactions form the core of our strategy.

Transforming Every Transaction into an Opportunity

At Frekuent, we believe that a purchase is not just a one-off event—it’s an opportunity to drive the next transaction. Our innovative solution enables companies to transform individual payments into subscriptions and vouchers, delivering direct discounts without the need for separate loyalty cards. Our system automatically accumulates incentives like cashback, discounts, and benefits across all payment methods, while seamlessly integrating multiple payment options to simplify the user experience without an app, only with a card.

But what’s really behind this change? Let us tell you.

What changes with Frekuent?

This rebranding is much more than just a name change. It represents a strategic evolution in several key aspects:

• From vending to new sectors: Frekuent is no longer limited to self-service machines; we now cover multiple sectors with the goal of revolutionizing payments across all types of automated services.
• From micropayments to global payments: We are moving away from the concept of "micropayments" to position ourselves in the broader payments market, offering a more comprehensive and robust solution.
• From B2B to B2C: We don’t just aim to improve the payment experience for businesses; we also focus on user retention and loyalty, integrating seamlessly into their daily payment ecosystem.

Strategic Alliance with Visa: A Key Step Toward the Future

One of the most significant milestones in this new phase is our partnership with VISA. Through its VISA Acceptance platform, Frekuent will be able to process payments more efficiently, securely, and seamlessly. But this collaboration goes even further:

• Access to a global infrastructure: VISA operates in over 200 countries, allowing us to scale our business and accept payments worldwide quickly and securely.
• Credibility and market trust: Partnering with VISA positions us as a key player in the payments industry, building trust with banks, financial institutions, clients, and consumers.
• Constant innovation: Thanks to this partnership, we can stay at the forefront of digital payments, continuously developing, testing, and implementing new technologies.

Fueling Growth with New Investment

To achieve our ambitious goals, we raised €6 million in pre-Series A financing. The round was led by Acurio and Kfund through Leadwind. Existing investors Bonsai and Actyus also participated. This investment will drive European expansion, entry into the Latin American and Asian markets, as well as product development and R&D. We plan to grow our team from 40 to 70 employees and expect to close a Series A round by the end of 2025.

Frequently Asked Questions About Frekuent

Will Orain cease to exist?

No. Orain is evolving into Frekuent. It’s not a disappearance but a transformation into something bigger and more ambitious.

Will I still be able to use my Orain payment system?

Yes, the rebranding will be carried out without interruption. Users and customers will be able to continue using our services as usual.

In which sectors will Frekuent operate?

We are operating in multiple sectors, from vending to other automated services: public transport, petrol stations, electric vehicle chargers, self-service laundries, etc. And we are open to any other sector that fits the recurrence.

How will this evolution impact current customers?

Positively: we will offer more solutions, better technology, and a stronger, more secure, and more global payment platform. Additionally, our consumers will now have access to new tools that were not previously implemented, enhancing their overall shopping experience. Stay tuned—exciting product updates are coming soon!

With this rebranding, we are taking the next big step in our journey. Frekuent is more than just a new name—it is the realization of our vision for the future. Thanks to everyone who is taking part in this journey, we are ready to transform the world of automated payments.

This is just the beginning! 🚀