
On March 5th, 2025, at the iconic Fàbrica Moritz in Barcelona, we hosted Beyond Payments, an exclusive event where we shared a significant milestone in our journey with our stakeholders, banks, and VCs: the launch of Frekuent and our strategic partnership with VISA.
A new chapter: From Orain to Frekuent
Our CEO and Founder, Xavier Sans, introduced the rebranding of our company, explaining in detail the vision and strategy behind this transformation. We evolved from Orain to Frekuent with a clear mission: "Turning one-time buyers into lifetime clients," focusing on increasing recurrence and loyalty in unattended environments.
During his speech, Xavier presented a real-world case, showcasing how a user can seamlessly use Frekuent throughout their day across different automated services—from buying a coffee to charging an electric vehicle—demonstrating the real impact of our technology in everyday life.
A strategic Partnership with VISA
As a special guest, we had the honor of welcoming Gonçalo Santos Lopes, Head of Value Added Services for Southern Europe at VISA, who shared insights on the future of payments and the innovative solutions offered by Visa Acceptance Solutions.
During his keynote, he highlighted four fundamental pillars shaping the evolution of the financial ecosystem:
- ✅ Innovation: Building the future of money movement.
- ✅ Trust: Ensuring security, reliability, and a seamless user experience.
- ✅ Accessibility: Connecting the world to foster an open and inclusive economy.
- ✅ Prosperity: Driving growth for individuals, businesses, and economies.
A space for networking & collaboration
Beyond the presentations, Beyond Payments was a fantastic opportunity to connect with our partners and stakeholders in a unique setting. We discussed how this rebranding and strategy shift reflects our commitment to innovation in automated payments and customer loyalty.
But this is just the beginning! Very soon, we’ll be launching new features and product enhancements to continue delivering the best possible experience to our customers.
📸 Here are some photos from the event—let’s relive this incredible night together!