
From April 23-26, 2025, IFEMA Madrid hosted the latest edition of Motortec, Southern Europe's premier automotive aftermarket industry event. With over 650 exhibitors and around 65,000 industry professionals in attendance, the fair offered a rich program of activities including technical seminars, product demos, innovation awards, and sector-specific roundtables. Highlights included discussions on sustainable mobility, advances in automation for service stations, and the future of connected vehicle infrastructure. Motortec once again proved to be an essential platform for automotive workshops, brands, tech startups, and distributors from across the sector to showcase their latest innovations.
Frekuent & Christ Wash Systems: A partnership built on innovation and customer focus
Frekuent was delighted to participate in Motortec alongside our esteemed partner, a renowned provider specializing in advanced car wash systems. This collaboration highlighted the immense benefits of integrating advanced payment solutions into self-service car wash stations, drawing significant interest and acclaim from attendees.
Christ, known for modular and resource-efficient car wash tunnel systems, used Motortec to present their newest innovations aimed at optimizing vehicle throughput while reducing environmental impact. Frekuent's payment technology complemented these developments, showing how our solutions integrate smoothly to enhance the user experience.
Why Frekuent is ideal for self-service car washes
Frekuent's payment solutions offer significant advantages for self-service car washes:
- ✅ Wide payment options: Supports a variety of payment methods, including credit or debit cards, NFC tags, smartphone payments, and the Frekuent App. It also integrates with local payment systems in other countries, such as SatisPay in Italy and MB WAY in Portugal.
- ✅ Flexible pricing: Enables operators to easily customize pricing based on different services, such as wash duration or special treatments, boosting operational efficiency.
- ✅ Robust outdoor terminals: Designed specifically for outdoor conditions, terminals resist harsh weather, dust, and everyday wear, ensuring continuous, reliable operation.
- ✅ Business insights and analytics: Frekuent provides operators with clear, real-time visibility into sales activity, usage patterns, and customer preferences. These insights support better decision-making, operational improvements, and more efficient resource allocation.
- ✅ Loyalty boosting features: Easily create personalized promotions and discounts, directly communicate special offers through push notifications, provide swift customer support without intermediaries, and leverage tokenized payments for seamless cashback and bundled deals—no app required.
Looking ahead
Participating in Motortec 2025 alongside our partner has reaffirmed Frekuent's commitment to driving innovation in the automotive services sector. We're thrilled about the success and positive reception received at this significant industry event and look forward to continuing our journey in providing powerful, adaptable payment solutions that support our customers' growth and success.
Interested in how Frekuent can enhance your self-service car wash operation? Reach out and discover how our solutions can drive your business forward!
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The real-time data and inventory tracking have made our processes smoother and more efficient. Definitely a must-have for growing businesses!
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